The Business of Color
Join TRICA and BDI for a social evening featuring color strategist Marie-Chantal Milette, exploring how strategic color choices shape the customer buying experience, influence purchasing decisions, and drive sales—along with networking and exclusive showroom tours.
Friday, October 16
4:00–7:00 PM
220 Elm, 4th Floor
Why Color Matters More than a finishing touch
During this engaging presentation, Marie-Chantal will explore the psychology and strategy behind color—and how thoughtful color choices can shape the customer buying experience.
01 - Perception
Discover how color influences what customers notice, how they interpret what they see, and what captures their attention.
02 - Purchasing
Explore how thoughtful color choices can build confidence, communicate value, support purchasing decisions, and help drive sales.
03 - Experience
Learn how a considered color strategy can create a more memorable and compelling connection to a product, space, or brand.
Meet the Speaker
Marie-Chantal Milette
Marie-Chantal Milette is an internationally renowned color expert, speaker, and founder of Kryptonie, an agency specializing in color strategy for more than 13 years. She helps companies turn color into a competitive advantage by strengthening their identity, brand experience, and ability to attract attention.
Evening Schedule
Friday, October 16 | 4:00–7:00 PM
4:00 PM
Welcome Reception A brief welcome before the presentation
5:30–7:00 PM
Networking and Showroom Tours Continue the conversation while exploring the TRICA and BDI showrooms.
6:00 PM
BDI Grand Opening Showroom Toast Join us inside the BDI showroom for a celebratory toast marking the opening of our new High Point space.
Save Your Spot
Join TRICA and BDI for fresh perspectives on how color can influence the customer experience, purchasing decisions, and sales.
Plus: Join BDI at 6:00 PM for a special showroom grand opening toast.